Say, you’re walking on the beach, and you want someone who’s across the country to virtually join you while you walk. In one, someone wearing a headset can share video of the thing they’re looking at with another person wearing a headset, and they can both experience the same thing at the same time. The first is a “copresence” feature, which I’ve heard described in a couple different ways. Magic LeapĪpple is likely to add two tweaks it thinks will distinguish its headsets from the pack. An image from marketing material headset-maker Magic Leap used to tease its technology. That’s an idea that headset startup Magic Leap promised, when it showed off a video of a whale rising out of a school gym nearly a decade ago, but never really delivered. There other is a so-called mixed reality mode - although there’s speculation Apple may use the term “extended reality” when it talks about this - where users can see the real world through the headset, but also see and even interact with digital objects projected onto the real world. One is a virtual reality mode, where users see a complete digital landscape - similar to the VR Oculus devices Meta has been making for years. The headset is supposed to have two different functions. It’s a relatively bulky thing that straps onto your face and requires so much power that users will have to wear a battery pack on their waist or in their pocket. While Apple CEO Tim Cook has previously hinted about creating a computerized version of glasses - lightweight and unobtrusive things that look like real-world objects many people already wear - the new Apple headset is not it. It’s also novel because it will do things other headsets don’t, for better and worse. The device looks familiar, since it resembles and functions the way earlier headsets created by rivals like Meta and Microsoft do. In private meetings this spring, Apple has been showing off the headset. So what, exactly, should we expect from Apple’s headset? And, more importantly, what does Apple expect us to do once the company announces it? What is Apple’s new headset actually going to do? And in the meantime, Apple will very much remain the company that sells iPhones, which is a very good business to be in. But it’s also a bit of a daydream, which will make it very hard to determine whether it’s a hit or a dud. So on the one hand, Apple is set to unveil a device that could say a lot about its future and the future of consumer tech. In the best-case scenario, it’s an early version of tech that hints at the promise to come, when we get a better, cheaper, lighter version. But even headset boosters don’t think the device Apple will likely show off in June will be anything like the iPhone former CEO Steve Jobs unveiled in 2007. It’s a weird place for Apple to be: It has put billions of dollars into this tech (its competitors are doing the same) in the hope that this will be a platform on the level of the next smartphone and that Apple’s headset will be the equivalent of the iPhone. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. There are also real questions about whether anyone will want to buy what Apple is reportedly selling: an ungainly piece of equipment that will cost around $3,000, make the wearer look extremely uncool, and with a utility that is completely theoretical.īy submitting your email, you agree to our Terms and Privacy Notice. The coming headset reveal seems deflated and muddled, without anything like the anticipation that accompanied earlier products. There has been reporting for years about Apple’s efforts to make the devices, and now outlets like the New York Times and Bloomberg have given us a pretty good idea of what to expect.īut this one feels different. The hype crests as Apple unveils The Product at A Big Deal launch event, and then customers flock to buy The Product by the millions.Īnd that’s kind of what’s happening with the new “mixed-reality” headset the tech world expects Apple to unveil at its developer conference on June 5, in what would arguably be its most ambitious launch since the iPad in 2010. Then a somewhat clearer picture emerges, courtesy of reporting by mainstream media outlets. Every big, new Apple Product Launch follows a template, one the company pioneered and perfected with the iPhone and then the iPad.įirst, long-running rumors and speculation about a mystery device - a version of existing products made by competitors but presumably much better because Apple is making it - percolate among the Apple-obsessed tech set.
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